In development · Founding member spots open

Price and source watches without a single real sold price to go on

For independent watch dealers and resellers who decide what to pay and what to ask for based on gut feel, because real transaction data for the exact watch in front of them doesn't exist in one place.

Apply for founding access → See how it works

Founding members get early access and a locked-in founding price.

Lugmark Concept preview

Valuation reports

Comparable sold prices and days-to-sell for the watch in front of you.

Request a report
Reports this month6
Avg turnaround4 hrs
Avg days-to-sell found38
  • Submariner 126610LN — steel, box & papersComparable sold range: A$14,200 – A$15,800
    Report ready
  • Speedmaster Professional — vintage, no boxAwaiting condition photos
    In progress
  • GMT-Master II 126710BLROComparable range: A$21,500 – A$23,900 — fast mover, 18 days avg
    Report ready
  • Datejust 16234 — vintageSlow mover, 71 days avg to sell — flagged for pricing review
    Needs review

Sound familiar?

What people are putting up with today

  • What a watch actually sold for, and how long it took, is not the same as its list price — and that detail usually isn't visible until after the sale is already done.

  • Days-to-sell is one of the data points dealers ask for most; one major marketplace only built that feature after dealers kept requesting it in interviews.

  • Getting real sold-price data today usually means paying for a broad annual subscription (reported at A$375–675 a year) built for browsing a whole catalogue, not for a fast answer on the one watch being priced right now.

How Lugmark works

Lugmark turns one reference number, condition and a couple of photos into a one-page report within hours: a comparable sold-price range and an average days-to-sell estimate for that exact watch, checked by someone who does the comparison so the dealer doesn't have to. Pay for the report you need today, not a locked-in annual plan.

  1. 01

    Send through the reference number, condition notes and a couple of photos in a short form.

  2. 02

    Within a few hours, get back a comparable sold-price range and an average days-to-sell estimate for that exact watch.

  3. 03

    Pay per report, or bundle a handful a month — never a locked-in annual subscription.

In their words

What people are saying

Real quotes from public reviews and forums, with names removed. None are about Lugmark — it isn't available yet.

Specifically, I've been able to confidently price my secondary sales. Often times you can only find list prices, not actual sales data -- [Competitor] fixes this.
Watch reseller, Trustpilot review

Founding access

Apply for founding access

Lugmark is opening to a small group of founding members first.

  • Early access before public launch
  • A locked-in founding price
  • A direct say in what gets built

Lugmark is being built now. Founding members get access first and help shape it. Applying is free and there's no obligation to buy.

Privacy notice: we collect your email (and your answer above, if you give one) solely to contact you about founding access to Lugmark. We don't sell or share your information with third parties, and we won't use it for anything else. You can ask us to delete your details at any time by emailing [email protected].

Get involved

Want to be part of Lugmark?

Whether you'd invest, sell it or bring know-how from this industry, tell us how you'd like to be involved. We review every message and reply if there's a fit.